My.com presents the analysis of foreign market player profiles. The analysis is based on a study carried out in July 2015, using an online poll of 1947 gamers aged 13-44 from France (480 respondents), Germany (458 respondents), Britain (492 respondents) and the USA (517 respondents).
Computer games in Europe and the USA are open to all ages. The study picked up several regional differences linked to younger gamers.
One in four respondents were between 13 and 17 in Germany and the USA, while only one in five plays in France and Britain.
France had the greatest share of players aged 21-25 (22%). Britain has a large number of gamers aged 26-30 (20%).
The study showed that computer games are popular amongst both genders. In Britain women play just as much as men. In Germany and France, there were slightly fewer female gamers than male (47% and 45%, respectively), in the USA, there were more female gamers (52%).
Gamer preferences are not usually limited to just one game genre. The poll showed that Action/Adventure and Shooter genres were considerably more popular in all the countries. Over half of those polled had played these genres in the last 3 years
Shooter, Sports simulator and Racing games were played considerably more in Britain. Racing and Sports simulator games were least popular in France.
Fighting was preferred in the USA and played the least in Germany, where some very violent games, such as Mortal Combat, are banned.
Apart from identifying what genres gamers were playing, we asked what genre they liked the most. The top two spots for most popular genre (compared to the genres played in the last 3 years) swapped positions. The favorite genre is Shooter and Action/Adventure moved to second place. Racing games also dropped.
The favorite genre in the USA is Shooter, while Britain prefers Action, and Germany and France love RPG as well as the aforementioned.
How players feel about paying in games
We wanted to find out how players felt about paying in games.
The USA had the largest share of players who had paid in computer games – 53%. Less than half those polled in the other countries had paid. France and Germany had the lowest share of gamers that had paid in games (40% and 38%, respectively).
The study showed that most payments were made to unlock additional content. Gamers paid the least for visual customization of the game process. Players in the USA showed the most willingness to pay for all types of upgrades – including premium subscription.
The largest number of gamers who had not paid in games was in France – 51% of them did not want to pay for anything, including access to a game. The USA and Britain had the largest number of players who did not object to paying for extras. Almost one in three British and German players were only willing to pay for access to a game.