Right after the winner of MAPS.ME logo design contest was announced, a discussion of projects ensued in the comments section. We decided to join it and share some details on how we evaluated the logos, which ones made it to our top 10 and what exactly we liked about them.
Let’s start with why we wanted to change the familiar suitcase. Regardless of how much we like it and how recognizable it is, this logo mostly symbolizes the usefulness of offline maps for traveling. We, on the other hand, want to show that MAPS.ME are maps for everyday use, and can come in handy in your hometown as well.
We received more than 300 designs, which exceeded out boldest expectations. Some participants submitted up to 10 logos, some sent just one. By June 12, when the contest was closed to entries, we knew that we were in for a major job: we had to review and evaluate all the entries.
The selection was entrusted to a jury of four. They were looking for original designs, in-depth analysis the contexts of logo use and, most importantly, creative ideas. In addition to that, in the competition rules, we recommended that participants stick to the original color (bright green 50D75A), as neither our users nor we are ready for a radical rebranding. Designs also had to comply with App Store and Google Play guidelines.
We selected 25 entries that we deemed the best, and then determined the winning logo by elimination, filtering out the logos which:
- contain text: font is too fine, unreadable on the device screen;
- feature a map: maps are increasingly less associated with paper and physical media, for new generations this connection is becoming less and less evident;
- feature the letter M: the letter does not carry any information about the app; this would work for a more recognized brand.
Now let’s have a look at our top 10.
Interesting combination of the letter M and a map.
The concept uses both a paper map and the letter M. It also resembles binoculars.
Peculiar geometry and nice symmetry. Definitely catches the eye.
Original take on the current logo: the suitcase is turned into a dot on the map. Looks simple but classy.
A well-made play of color + good geometry. Points lost: it resembles lots of competitors’ logos.
The logo demonstrates unconventional use of the elements of style that can be found on our map. Apart from the pin, nothing like that among other entries. Neat.
Uniquely shaped pin, which can also be used on a map. We also liked the choice of colors, though it did not meet the contest requirements.
A bold move: a layered pin.
The use of a character with a map on the logo is an accurate infographic representation of the nature of the app.
As for the winning entry, Ruslan Geliskhanov’s logo meets the terms of the competition: it uses the original color and delivers the daily use concept. The logo tells a story; it’s simple, yet you can see mountains and a man editing the map, which corresponds to our focus on improving OpenStreetMap data.
Eugene Lisovskiy, CEO of MAPS.ME, took part in evaluating the entries and together with the other three jury members selected the winner.
“MAPS.ME is a project with an open source code, so participation of our users in its development is especially important to us. We wanted to use the same open approach to the creation of a new logo too. Unfortunately, none of the logos turned out to be 100% suitable for us, but while discussing the entries we reconsidered many things and had several new ideas. Every logo should have a story — something that makes it unique but also understandable. Our story are universal and reliable open maps, created and updated by the whole world,” Eugene said commenting on the results of the competition.
We’re happy to state that in general the participants demonstrated high level design skills and creativity. Once again, we would like to thank everybody who submitted their entries for the competition.