We often get positive feedback about the design of My.com’s identity from our users. Therefore, we’d like to show how we created all aspects: identity, visual language, mobile and tablet apps, landing pages and promo sites, and web services. We’ll start with the story of My.com’s identity design process – a new brand for mobile apps and games.
Above and below are the final identify designs. Here’s how we arrived at these designs:
New Logo for My.com Designed In-House Initially
We know that professional branding agencies can do logo design much better than we can. We’re more specialized in product and UX design and have less skills at identity work. But our deep product and UX knowledge gives us the benefit of understanding how the company should look from the outside. So the design process took two parallel paths – in-house and with an external agency (we call them outdoor).
Internally, we explored different approaches for the My.com logo and brainstormed a lot to find fresh ideas. And we followed several routes to make it look personal.
When we turned to professional logo agencies, we already knew a lot about the task – thanks to our intensive internal work. So it was easier to evaluate their pitches and to have proper expectations.
The overall design process
This one by ONY Agency we loved the most. This logo is fresh and modern; emotional and personal because it’s handwritten. It also brilliantly combines brand and product with an attached icon. Great!
But the final result needed some fine-tuning to meet our goals. After dozens of iterations we came to this: