Study: finds Millenials are Constantly Plugged in (U.S.)

Youngsters stand at the front end of today’s uber-connected world. Studies or chatting, shopping or dating, entertainment or work – everything happens on the go. We at fully support living mobile and give our users the coolest solutions: MAPS.ME to save time, myGames to have some fun and myMail to get the things done.

But does mobile actually change digital behaviour of the new generation? surveyed over a thousand users in the U.S. about their mobile habits – how much time do they spend using mobile internet, which platforms and apps prefer and what gadgets they carry. The findings are quite curious – “millenials” (users aged 13-24) are much more wired than older folks, but share the same risks and concerns about online behaviour.

Mobile habits

Naturally, almost every youngster is constantly plugged in – 91% of them spend at least half an hour online daily. Moreover, they do not differ having rest and spending time on the internet – 79% of young adults are online for 2 hours or more on weekends.

But surprisingly, more than 55% of millenials spend over 4 hours and 32% – over 5 hours online a day. Only 20% of people aged 25-54 are such a heavy users.

Communication in number one activity on mobile for people under 25. Over 71% of millenials check out social network accounts daily. Facebook, YouTube, Instagram, Twitter and Google+ are top priority mobile apps for millenials – and they use Instagram almost twice more compared to older guys (30% vs 19%).

Over a half millenials are plugging into mobile games and 40% using instant messaging daily. Email, though, has proven to be more popular as a daily activity for those 25+.

Users aged 13-24 tend to prefer Android over iOS, although older people are even less likely to own iPhones (42% vs 31%). Thus, Apple guys might have some way to catch on with future tech leaders.

Security issues

Despite the mobile preferences, all users found to be at equal risk for hacking. Around 15% of people in both age groups have experienced it – and the most common reason for hacking across all users was setting the same password on different accounts (23%).

Older users, though, are less careful with passwords – 23% get busted for using a simple password, while people under 25 are more exposed to malicious viruses. Amazingly 30% of those 25+ still write their password down on paper, when 55% of younger ones remember their data.

Digital Footprints

Young tech users are not as careless as they seem – 45% of them are somehow concerned about companies tracking their online behaviour. The most concerned are those aged 23-29 – more than 36% are very concerned about being tracked.

Only 1 of 5 millenials think that companies are doing enough to protect their privacy online. 55% feel that privacy policies need to be better communicated – only quarter of young people feel they adequately understand the contents of them. Although not just internet services are responsible for that – 46% of people aged 13-24 sign privacy agreements without reading them at all.




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Ksenia Chabanenko

Ksenia Chabanenko

BizDev & Communicator at