Youngsters stand at the front end of today’s uber-connected world. Studies or chatting, shopping or dating, entertainment or work – everything happens on the go. We at My.com fully support living mobile and give our users the coolest solutions: MAPS.ME to save time, myGames to have some fun and myMail to get the things done.
But does mobile actually change digital behaviour of the new generation? My.com surveyed over a thousand users in the U.S. about their mobile habits – how much time do they spend using mobile internet, which platforms and apps prefer and what gadgets they carry. The findings are quite curious – “millenials” (users aged 13-24) are much more wired than older folks, but share the same risks and concerns about online behaviour.
Naturally, almost every youngster is constantly plugged in – 91% of them spend at least half an hour online daily. Moreover, they do not differ having rest and spending time on the internet – 79% of young adults are online for 2 hours or more on weekends.
But surprisingly, more than 55% of millenials spend over 4 hours and 32% – over 5 hours online a day. Only 20% of people aged 25-54 are such a heavy users.
Communication in number one activity on mobile for people under 25. Over 71% of millenials check out social network accounts daily. Facebook, YouTube, Instagram, Twitter and Google+ are top priority mobile apps for millenials – and they use Instagram almost twice more compared to older guys (30% vs 19%).
Over a half millenials are plugging into mobile games and 40% using instant messaging daily. Email, though, has proven to be more popular as a daily activity for those 25+.
Users aged 13-24 tend to prefer Android over iOS, although older people are even less likely to own iPhones (42% vs 31%). Thus, Apple guys might have some way to catch on with future tech leaders.
Despite the mobile preferences, all users found to be at equal risk for hacking. Around 15% of people in both age groups have experienced it – and the most common reason for hacking across all users was setting the same password on different accounts (23%).
Older users, though, are less careful with passwords – 23% get busted for using a simple password, while people under 25 are more exposed to malicious viruses. Amazingly 30% of those 25+ still write their password down on paper, when 55% of younger ones remember their data.
Young tech users are not as careless as they seem – 45% of them are somehow concerned about companies tracking their online behaviour. The most concerned are those aged 23-29 – more than 36% are very concerned about being tracked.
Only 1 of 5 millenials think that companies are doing enough to protect their privacy online. 55% feel that privacy policies need to be better communicated – only quarter of young people feel they adequately understand the contents of them. Although not just internet services are responsible for that – 46% of people aged 13-24 sign privacy agreements without reading them at all.