The newest AppsFlyer Performance Index ranks myTarget as #1 in Europe for game apps in terms of retention on both iOS and Android, higher than Google AdWords, Twitter, and Facebook. The rating is based on data collected from January to June 2016 covering 4 billion app downloads throughout the world.
Right after the winner of MAPS.ME logo design contest was announced, a discussion of projects ensued in the comments section. We decided to join it and share some details on how we evaluated the logos, which ones made it to our top 10 and what exactly we liked about them.
Both Android and iOS have default email clients, and, admittedly, they are okay — for somebody who does not use email very often. However, if you check your email on your phone or tablet even once a week, you will certainly not be satisfied with a pre-installed app that “can do everything, but on a basic level.” Using a default email client is like eating with a plastic fork from a paper plate: you could suffer through it, but why should you? Especially when you know there is convenient tableware out there (and user-friendly and powerful email apps).
In November 2013, we launched myMail in the US and later globally. Many have said that email is dead or dying and wondered why we would spend effort in this area. We have always believed that email is the perfect tool for communicating but had been around for a while without much innovation. It’s why we created myMail. We are not alone in this thinking for sure – and that is good for consumers as innovation in this area will continue to thrive.